On Forbes.com: The Secret to Measuring Social Media: An Interview with Beth Kanter

On Forbes.com: The Secret to Measuring Social Media: An Interview with Beth Kanter

Everyone knows by now that social media is important to the work that they’re doing, whether that’s creating a great product or saving the world. But many people are lost past knowing how to tweet or how to set up a Facebook page. Why, exactly, is this important? What are we getting out of it? Are warm fuzzies enough? No? Hmmmmm.

[Read the rest on Forbes.]


STAY IN THE LOOP
WITH THE ADVENTURES OF DZ: