On Forbes.com: Top Reasons The #SocialEra Changes Everything

On Forbes.com: Top Reasons The #SocialEra Changes Everything

I’ll admit it: I hate business books. Outside of the fact that most of my work focuses on making the world a better place, which often runs rather contrary to the profit-focused schemes of the business world, it’s the–deep breath–buzzwordsthat really do me in. There’s only so much “seamless leveraging of synergistic core competencies while maintaining brand integrity and mindshare in the value system of the new economy” that I can take before the urge to set the book on fire becomes too great, and I risk violating deeply-held principles I have about book-burning.

[Read the rest on Forbes.]


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