How not to do outreach for your project or passion on Twitter

How not to do outreach for your project or passion on Twitter

Increasingly, I’m getting mentions from people with whom I’m not familiar, asking to click on links to their work. I see this happening to my friends, too, so I thought I’d collect and share my responses to one Twitter user on why this doesn’t work that well.

This isn’t a criticism of anyone’s projects– I’m sure they’re fabulous! — but rather an offer of help on how to get people to look at stuff.
[email protected] ok, time for some free advice. People pay thousands for this (or they just buy my book, haha), so take notes:
randomdeanna
September 9, 2011
[email protected] I don’t have a relationship to you or your work, so randomly tweeting me isn’t going to make me click your link
randomdeanna
September 9, 2011
[email protected] when I check out who you are, I see you’re randomly tweeting a lot of ppl, so now you kinda look like a spammer. oh noes!
randomdeanna
September 9, 2011
[email protected] Twitter isn’t a shortcut to popularity. It’s a means to build relationships.
randomdeanna
September 9, 2011
[email protected] So start getting to know the ppl whose attention you want, and let them get to know you. *Then* pitch them shamelessly. :) /end
randomdeanna
September 9, 2011

 UPDATE: I got a little swipe about my ego being too big to click on links. Granted, my ego is ginormous (ask anyone who knows me intimately offline), but for once, it doesn’t have much to do with the situation at hand. I’m just explaining here how important the relationship mechanism is for sharing information– it’s called “social” media for a reason. Tee hee.



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