In the social media workshops and trainings I facilitate, one of the most frequent questions I get is: What kinds of things really get a lot of attention on social media? Or, the dreaded: How can I make my posts “go viral?” These questions are especially difficult for folks working in advocacy fields, where updates and news aren’t always rosy pictures, or captivating soundbites. They see a funny video go by, and they sigh, “But how can we do that?”
First, you’ll have to start chanting one of the mantras that I put forth in my classes: Social media tools are not communications tools. They are relationship management tools.
Hardcore Internet culture is having a critical moment. In short, the battles that have been waged in the last week will ultimately help our wider connected culture both expose and figure out the principles that we hold to be true and valid, especially those concerning the role of women.
There’s a lot of talk about the extreme polarization of public, and specifically, political discourse as we ramp up into the final, could-not-be-over-soon-enough months of the US presidential race. I’m always skeptical when there are claims that we are more polarized than ever, but I have certainly noticed a ramp-up in ideological spewing on social networks that has even lifelong-activist me wondering, “Can’t we all just get along?”