Journal Archives

  1. homophily

    Conversation about and activity on Ello has been ramping up over the last few weeks. Ello, for those living relatively balanced lives with healthy relationships to their digital devices, is a new social network that is, in not so many words, promising to be the anti-Facebook. The creators’ goal is to free us from the tyranny of being products packaged for advertisers–remember, if you’re not paying for the product, you are the product. (How this plays out with Ello shall be seen.)

    It’s rough around the edges, for sure, but conceptually interesting enough to play with for a minute if you’re into that sort of thing. And I am! I’ve been playing for the last few days, and one of the first things I noticed is that it was difficult to find people I knew. As Clay Shirky put it the other night: “the only first-order feature that anyone cares about on a social network is ‘Where my dogs @?'” Heh. The search function is broken-ish, so the only way I knew how to find my people was (1) to tell people on other social networks how to find me on Ello, sigh, and (2) by looking at the few people I did find, and seeing who they follow. Read more →

  2. Similar to Planned Parenthood Saved Me, it appears that social media is the dominant driver of traffic to When Women Refuse. Sharing stories matters. Again.

    Channels_-_Google_Analytics

  3. I started a Tumblr blog to collect stories of violence committed against women who refused men’s advances (full background story here), and 24 hours into this project, we’ve received some incredible sets of traffic and engagement numbers. Put your nerd pants on, kids, we’re going for a ride.

    Site analytics

    Audience_Overview_-_Google_Analytics

    YOWZAH

    Really don’t think I’ve ever participated in a project that got this sheer kind of volume right away. Read more →

  4. The Valise Society salon that my friend Tobias hosted for me in Berlin was covered by one of Germany’s largest weekly publications, DIE ZEIT, in their print publication. (I also spoke at their new online newsroom and had a Google hangout with them while I was in Berlin.) English translation follows.

    Read more →

  5. Deanna Zandt speaking at Planned Parenthood Organizing and Policy Summit 2012

    That’s right! Me, who never wins anything! Planned Parenthood awards all kinds of designations each year, and for my work on Planned Parenthood Saved Me, they’ve given me their first-ever 2012 Social Media award. I’m honored!

    Here are the remarks I shared at the award luncheon today:

    First, thank you Planned Parenthood, not only for your health care and advocacy, but for championing women without fail, with what seems like without compromise. That’s rare in our political climate. Planned Parenthood has successfully negotiated that emotional connection we all feel to the work they do, whether that’s through their clinics or their advocacy, and turned it into a relationship. They’ve embraced social media, both their own properties and the wider world’s conversations.

    But also, I’m sharing this award with all the women who shared their stories on Planned Parenthood Saved Me. It’s a crying shame that we live in a world where this is an act of bravery, but that’s what it was. The women that said, “I would have bled to death if it weren’t Planned Parenthood,” or “Planned Parenthood’s staff were the only people who understood me after I was assaulted,” or “Planned Parenthood found my cancer.” That’s what you do. That is your work, and we thank you.

    Which is the last thing I want to share– I really want people to understand that PP Saved Me blew up not because Rachel Maddow read from it on her show, or that it was in the Washington Post and a dozen other major major outlets. More than half the traffic to the site came before any major media mention, and that traffic came from Facebook, Twitter & Tumblr.

    Women sharing their stories with one another made the difference her. Our stories matter, more than ever.

    If you want to learn more about how the Planned Parenthood Saved me campaign worked, check out this 10-minute talk I gave at Personal Democracy Forum: “Don’t Mess with Our Boobs: Ad-Hoc Networks and Online Power.

  6. YouTube Preview Image
     Full text of this talk is available here.
  7. I’m super excited to announce that the (very successful!) pilot of my Social Media for Social Justice workshop is expanding to two new locations in the coming weeks!

    • New York: May 24th, 1-5pm at Planned Parenthood Federation of America, 434 W. 33rd Street, (between 9th & 10th Aves), New York, NY 10001
    • Chicago: June 4th, 1-5pm at In These Times, 2040 N. Milwaukee Ave., Chicago IL 60647

    Here’s what we’ll be covering:

    You know about social media. You know that you’ve got to get on board with it for your organization, or for your own activist work. You may have even signed up for Twitter or Facebook already, but you don’t know where to start. What are the right tools to use? What do I say? Why are other people doing this? And, perhaps, most importantly: how the hell do I know if it’s working?!

    In this introductory intensive workshop, we’ll cover everything from the culture and politics of social media (and why that’s critical to understand), to the essential elements of a social media strategy, to some tools to manage your presences efficiently, to metrics and analytics to keep you on track.

    This workshop is designed for social media beginners who work with social justice movements, labor unions, community organizers, and media makers who want to know how and why to incorporate new tools into their practice.

    If that sounds like what you need, use the links to the cities above to register. Group discounts and scholarships are available! And if you want to bring me to your town (or to your organization or event), just get in touch with Jen at Aid & Abet and we’ll work it out.

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