Posts tagged with 'social networking'

On “All In with Chris Hayes:” Social media and global uprisings

“The avant-garde doesn’t need drugs anymore” — my appearance in DIE ZEIT

The Valise Society salon that my friend Tobias hosted for me in Berlin was covered by one of Germany’s largest weekly publications, DIE ZEIT, in their print publication. (I also spoke at their new online newsroom and had a Google hangout with them while I was in Berlin.) English translation follows.

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I’ve been awarded a 2012 Maggie Award from Planned Parenthood

Deanna Zandt speaking at Planned Parenthood Organizing and Policy Summit 2012

That’s right! Me, who never wins anything! Planned Parenthood awards all kinds of designations each year, and for my work on Planned Parenthood Saved Me, they’ve given me their first-ever 2012 Social Media award. I’m honored!

Here are the remarks I shared at the award luncheon today:

First, thank you Planned Parenthood, not only for your health care and advocacy, but for championing women without fail, with what seems like without compromise. That’s rare in our political climate. Planned Parenthood has successfully negotiated that emotional connection we all feel to the work they do, whether that’s through their clinics or their advocacy, and turned it into a relationship. They’ve embraced social media, both their own properties and the wider world’s conversations.

But also, I’m sharing this award with all the women who shared their stories on Planned Parenthood Saved Me. It’s a crying shame that we live in a world where this is an act of bravery, but that’s what it was. The women that said, “I would have bled to death if it weren’t Planned Parenthood,” or “Planned Parenthood’s staff were the only people who understood me after I was assaulted,” or “Planned Parenthood found my cancer.” That’s what you do. That is your work, and we thank you.

Which is the last thing I want to share– I really want people to understand that PP Saved Me blew up not because Rachel Maddow read from it on her show, or that it was in the Washington Post and a dozen other major major outlets. More than half the traffic to the site came before any major media mention, and that traffic came from Facebook, Twitter & Tumblr.

Women sharing their stories with one another made the difference her. Our stories matter, more than ever.

If you want to learn more about how the Planned Parenthood Saved me campaign worked, check out this 10-minute talk I gave at Personal Democracy Forum: “Don’t Mess with Our Boobs: Ad-Hoc Networks and Online Power.

Don’t Mess with Our Boobs: Ad-Hoc Networks and Online Power

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 Full text of this talk is available here.

Two new workshops announced: New York City and Chicago!

I’m super excited to announce that the (very successful!) pilot of my Social Media for Social Justice workshop is expanding to two new locations in the coming weeks!

  • New York: May 24th, 1-5pm at Planned Parenthood Federation of America, 434 W. 33rd Street, (between 9th & 10th Aves), New York, NY 10001
  • Chicago: June 4th, 1-5pm at In These Times, 2040 N. Milwaukee Ave., Chicago IL 60647

Here’s what we’ll be covering:

You know about social media. You know that you’ve got to get on board with it for your organization, or for your own activist work. You may have even signed up for Twitter or Facebook already, but you don’t know where to start. What are the right tools to use? What do I say? Why are other people doing this? And, perhaps, most importantly: how the hell do I know if it’s working?!

In this introductory intensive workshop, we’ll cover everything from the culture and politics of social media (and why that’s critical to understand), to the essential elements of a social media strategy, to some tools to manage your presences efficiently, to metrics and analytics to keep you on track.

This workshop is designed for social media beginners who work with social justice movements, labor unions, community organizers, and media makers who want to know how and why to incorporate new tools into their practice.

If that sounds like what you need, use the links to the cities above to register. Group discounts and scholarships are available! And if you want to bring me to your town (or to your organization or event), just get in touch with Jen at Aid & Abet and we’ll work it out.

Instructions for allies


Lessons from the Susan G Komen Foundation/Planned Parenthood firestorm: What other non-profits can– and can’t– take away

Introduction

There are a lot of ways to cover the Komen/PP firestorm–too many, in fact. For the purposes of my work here, I’m going to focus on what made this brouhaha different than any other concerning Planned Parenthood, the lessons learned if you’re on the defensive, and the lessons learned if you’re on the offensive.

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On CBC: Komen, Planned Parenthood and the power of social media

My segment starts at 38min 37sec; I come on at 41min.

Exciting news: Social media for social justice workshop in San Francisco, March 5

I’m really psyched to announce that in partnership with my speaking agency, Aid & Abet, I’m launching a series of boot camps across the country. Our pilot is in San Francisco on March 5, 2012:

You know about social media. You know that you’ve got to get on board with it for your organization, or for your own activist work. You may have even signed up for Twitter or Facebook already, but you don’t know where to start. What are the right tools to use? What do I say? Why are other people doing this? And, perhaps, most importantly: how the hell do I know if it’s working?!

View the full event page for the whole description and pricing information, and to register. We’re also offering scholarships for those in need.

WE ARE GOING TO HAVE SO MUCH FUN.

Oh, and speaking of need, I should mention how this idea came about– a lot of people come to Jen Angel (of Aid & Abet) and I looking for a hands-on workshop, but can’t afford to bring me into their organization or event. This workshop will get folks who need it the most, working on the front lines, the skills they need without emptying their budgets.

Based on how things go in SF, I’ll be offering this boot camp in other cities (likely next up will be NYC and DC), and possibly online. If you’re interested helping to host one in other cities, please let us know– leave a comment below or send me an email. And, if you’re interested in bringing me to your organization for a group training or strategy session, drop Jen a line.

How not to do outreach for your project or passion on Twitter

Increasingly, I’m getting mentions from people with whom I’m not familiar, asking to click on links to their work. I see this happening to my friends, too, so I thought I’d collect and share my responses to one Twitter user on why this doesn’t work that well.

This isn’t a criticism of anyone’s projects– I’m sure they’re fabulous! — but rather an offer of help on how to get people to look at stuff.
.@gbedard1 ok, time for some free advice. People pay thousands for this (or they just buy my book, haha), so take notes:
randomdeanna
September 9, 2011
.@gbedard1 I don’t have a relationship to you or your work, so randomly tweeting me isn’t going to make me click your link
randomdeanna
September 9, 2011
.@gbedard1 when I check out who you are, I see you’re randomly tweeting a lot of ppl, so now you kinda look like a spammer. oh noes!
randomdeanna
September 9, 2011
.@gbedard1 Twitter isn’t a shortcut to popularity. It’s a means to build relationships.
randomdeanna
September 9, 2011
.@gbedard1 So start getting to know the ppl whose attention you want, and let them get to know you. *Then* pitch them shamelessly. :) /end
randomdeanna
September 9, 2011

 UPDATE: I got a little swipe about my ego being too big to click on links. Granted, my ego is ginormous (ask anyone who knows me intimately offline), but for once, it doesn’t have much to do with the situation at hand. I’m just explaining here how important the relationship mechanism is for sharing information– it’s called “social” media for a reason. Tee hee.