#AmazonFAIL: “It was the French! Seriously!” Or, how not to handle a social media rampage
[For background on #AmazonFAIL, see my article at the Women's Media Center, and this post from yesterday.]
Amazon is blaming their PR nightmare on their French brethren. While this still sounds sort of suspicious to me — it reeks of, “I totally have a girlfriend; you just haven’t met her because she lives in FRANCE” — I’ll run with it for the sake of the teaching moment that we have. Let me sooth my own inner conspirist, though, by saying that I find it extremely bizarre that this swath of books were all taken down together, at the same time.
So, you’re a global corporate giant, and you’ve got a PR nightmare on your hands. You learn quickly that the storming of your castle is happening on social networks and media like Twitter and Facebook. If you’re looking to make the situation exponentially worse, here’s what you should do:
