That’s right! Me, who never wins anything! Planned Parenthood awards all kinds of designations each year, and for my work on Planned Parenthood Saved Me, they’ve given me their first-ever 2012 Social Media award. I’m honored!
Here are the remarks I shared at the award luncheon today:
First, thank you Planned Parenthood, not only for your health care and advocacy, but for championing women without fail, with what seems like without compromise. That’s rare in our political climate. Planned Parenthood has successfully negotiated that emotional connection we all feel to the work they do, whether that’s through their clinics or their advocacy, and turned it into a relationship. They’ve embraced social media, both their own properties and the wider world’s conversations.
But also, I’m sharing this award with all the women who shared their stories on Planned Parenthood Saved Me. It’s a crying shame that we live in a world where this is an act of bravery, but that’s what it was. The women that said, “I would have bled to death if it weren’t Planned Parenthood,” or “Planned Parenthood’s staff were the only people who understood me after I was assaulted,” or “Planned Parenthood found my cancer.” That’s what you do. That is your work, and we thank you.
Which is the last thing I want to share– I really want people to understand that PP Saved Me blew up not because Rachel Maddow read from it on her show, or that it was in the Washington Post and a dozen other major major outlets. More than half the traffic to the site came before any major media mention, and that traffic came from Facebook, Twitter & Tumblr.
Women sharing their stories with one another made the difference her. Our stories matter, more than ever.
If you want to learn more about how the Planned Parenthood Saved me campaign worked, check out this 10-minute talk I gave at Personal Democracy Forum: “Don’t Mess with Our Boobs: Ad-Hoc Networks and Online Power.“
[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=SBJLO4G7nrI[/youtube]
We’re here talking about power this morning. We’re talking about the power of the Internet, and specifically, the political power of the Internet. And, I have to say, when I was putting together what I wanted to talk about today, I could only think of a quote from “The Princess Bride:” I do not think that word means what you think it means.
There are a lot of ways to cover the Komen/PP firestorm–too many, in fact. For the purposes of my work here, I’m going to focus on what made this brouhaha different than any other concerning Planned Parenthood, the lessons learned if you’re on the defensive, and the lessons learned if you’re on the offensive.
My segment starts at 38min 37sec; I come on at 41min.