Journal Archives

  1. (note: You can look at the slides and text here; here’s the video.)

    A week and a half ago, I received an email asking me if I’d be willing to do an Ignite talk for the March 4 NYC event, part of Global Ignite Week. If you’re not familiar with Ignite, here’s the deal: You have 5 minutes to give your talk; you create a PowerPoint presentation to go with the talk, but here’s the kicker: You must do 20 slides, and the slides will advance automatically every 15 seconds. Talk about creative restraint inspiration! Not only is it an amazing challenge and a great place to flex your speaker muscles, but the Ignite platform also reaches far and wide into multiple communities, and can be a huge opportunity to reach lots of audiences with your message. Was I up for it? Sure.

    Then the panic set in. Oh my God, what I have I signed myself up for?

    Read more →

  2. handshakeI’ve been following the NYC public advocate race for the past few weeks, and noticed a while ago that all of the candidates are on Twitter. As I started following each of them, it became clear that they might not understand the full potential of social media and networking, because most of their tweets have been one-way broadcast tweets–posting how they feel about an issue, where they’re speaking that night, etc.

    I griped a little yesterday about this, and Elana over at Wellstone Action asked me what advice I’d give candidates running for office. Here’s a quick, handy-dandy list of pointers for candidates, from the position of a voter:

    • Talk with me, not to me. Twitter is a media platform for conversation, not broadcast. A rule of thumb that’s used for organizations also applies to candidates: only about 20-30% of your tweets should be about you. The rest should be about what your community cares about. Which leads me to…
    • Find out what your community cares about. Read what your followers are tweeting and respond with helpful information. It doesn’t just have to be related to the office you’re running for, either… in fact, it’s better if you mix it up a little. For example, someone you follow tweets about heading to a restaurant you love. Respond and say you go there often, too, and be sure to try the blackened sea bass.
    • Stay on top of hot topics. Look for people talking about issues you care about with Twitter search. You can either save them as saved search in your Twitter app (Tweetie, Tweetdeck, Twitterific, etc.), or as an RSS feed for your news reader (Google Reader, Netvibes, etc.) Then respond to those tweets, even if you’re not following each other.
    • Give back to the community. Retweeting others’ ideas and suggestions is a great way to show appreciation, and to spead the good word.
    • Use your own, authentic voice, not a press release voice. I’m a voter, a human, and I want you to be a human too. Robots don’t do so well in the voting booth.
    • If you don’t have time, assign a staff person to monitor and respond to items — just make sure they’re clear that they’re your staff person, and not you. For example, NYC mayoral candidate Reverend Billy Talen has a personal account, as well as his campaign staff’s group account. If your staff person uses your account, ask them to note that they’re a staffer.

    In short, act like a normal person who cares about the people around them, because we know you do!

    Note: Bill de Blasio was the only public advocate candidate who responded to my gripe, and he gets extra Twitter points for both that and at least retweeting people once in a while. Go Bill!

  3. sttI had the immense pleasure of spending most of the week in Toronto, training about 90 people on the ins and outs of all things social tech. It was an honor to join the other trainers, real rockstars of both American and Canadian social tech for social good worlds: Beka Economopoulos, Cheryl Contee, Roz Lemieux, Jason Mogus, Sam Dorman, Phillip Djwa, Darrell Houle, Samer Rabadi, Eric Squair, Tim Walker, Julia Watson… man, I felt smarter just hanging out with these peeps all week.

    Here’s some links to the presentations and workshops that I led and co-led all week; thanks to the participants who took killer notes. There’s tons of incredible info on, and being added to, this wiki, so check back often:

  4. equalizerAs more people are jumping into the social media river, many are wondering what they should share online — specifically, where are the boundaries between personal and professional behavior in this brave new world, where we’re all able to peek into the windows of our friends, family and coworkers.

    I talked in pretty simple terms about some different approaches in “The non-fanatical beginner’s guide to Twitter.” With this post, I’m going to flesh out some of the nitty gritty and help to answer some of the tougher questions.

    It used to be said with one of the very first popular online social tools — email — that you shouldn’t write anything in a message that you wouldn’t want to appear in the New York Times. Few people ever followed that rule, thank goodness. How boring would our lives be if we all subjected ourselves to Grey Lady standards of information sharing?

    Nowadays, new tools make it easier to share as much of ourselves as we want, and especially if you’re just getting going, it can be difficult to know what’s okay to post and what isn’t. A flat-out easy beginner’s guidepost comes from the illustrious Susan Mernit, who told participants in a workshop we led: “If you’re wondering whether you should post something or not, you probably shouldn’t.”

    The genesis of this proverb comes from a key principle of social media: Authenticity is king. That word is being thrown around quite a bit these days (“authenticity,” not “king,” heh). Social media “gurus” and “mavens” often slip “authenticity” into smarmy marketing posts. Ignore them. They are not the guides you are looking for. But authenticity is.

    First of all, let’s make it clear that despite technology’s best efforts, we still have multiple authentic selves. We are the same person, for sure, at work and at home, but the mix of personality components we use is at least a little bit different in each setting. Social media makes the mix slightly more transparent, thus we have to think more about which parts we present, as well as when and how. But just like our personalities in the offline world, it’s those different parts that make us unique — and our perspective and experiences interesting.

    One of my cousins, who’s a therapist in D.C., told me recently about a model of thinking about intimacy in relationships as a stereo equalizer, where things like reliability, trust, availability, etc., are the main components. Skew one of those bands outta whack, and the whole mix is off.

    Social media authenticity works much the same way. It’s a mix of personal insights, professional announcements, expertise (whether it’s a job or a hobby), general passion, lots of opinion, and often humor. (Question to advanced users: What other bands would you add to the equalizer?) It takes some experimentation to figure out what mix sounds right to you. This is why Susan’s advice is so dead-on: What you perceive to be good, what you feel comfortable with, that’s what people will pick up on as they share in your experiences. For people who are largely private folks who don’t want to tell the world about the silly stuff their kid just did, that’s fine. Share more about what you thought when you read an article related to your work. It also doesn’t have to be your most familiar voice, either, if that doesn’t make you feel comfortable. You can maintain a fairly professional tone in social media (though do try not to be emotionless) and still provide value.

    It’s all about the mix that’s going to make your voice sound good — to you and others.

    For some people, it’s easy to share personal news and events. Me, I have no bones about tweeting funny things my mom says, details of a party I’m at, or (loads of) pictures of my dog. It’s a way for me to keep a running log of things that are important to me. That said, my guidepost is to not share things that would make me feel vulnerable, like details of my dating life. I share things once in a while about my health, either to reach out for help or to show solidarity with others, but I consciously keep it to a minimum … simply because that’s what feels right to me.

    The experimentation can be uncomfortable to start with, but know that it’s okay to make mistakes here and there; social media is quite a bit more forgiving than more traditional forms of media (and I would say, also more forgiving than blogging). Worried about it all being Out There? Jaclyn Friedman made a great point recently in a workshop I was leading about how our perception of social media is rapidly changing, similar to how our perception of tattoos has changed in the last 50 years. Think about the attitudes toward a person who got a tattoo in 1959, versus attitudes now. It’s the same with social media. Ten years ago, someone getting a swig of TMI via Google might have had an adverse reaction, versus today, when seeing something a little off-topic in a Twitter stream is no big whoop.

    That said, I do want to mention that there are some folks in jobs where more attention needs to be paid to privacy and security (you know who you are). There are different parameters to work with when establishing your mix, but you shouldn’t keep yourself out of social media altogether. Almost all of us are, in some way, already represented online. Social media sites generally appear within the top 10 search results; you should do your best to influence how you appear, even if it’s to show that you’re largely a very private person.

    In a really big picture sense, I see all of our social media voices combining into this huge, glorious mix that has a real chance to change our cultural perceptions and values. (Note: this is the premise of the book I’m writing this summer for Berrett-Koehler.) All of this social technology has a humanizing effect on our digital interactions. Much like everyone getting tattoos, if we’re all presenting our authentic selves and experiences — versus relying on gatekeepers to tell our stories — we stand a chance to cause a tidal wave of change and inject our values, finally, into a culture that has long ignored too many of our experiences.

  5. (This is part 2 of a chicken-‘n’-egg series explaining the usefulness of Twitter. If you get what Twitter is, but need help getting started, you might want to look at “A non-fanatical beginner’s guide to Twitter.“)

    I’m tapping away furiously on my Blackberry as a friend arrives to join me for coffee. “Whatcha working on?” he asks.

    “Just updating my Twitter,” I say. “Two secs.”

    “Twitter, huh? I just don’t get it, I guess.”

    “Oh, my. Allow me to get you to ‘get’ it, my friend.”

    This is a conversation I have often, and while it might make some diehard Twitterers cringe, I relish this moment to expound and explain this little phenomenon that’s happening around Twitter and services like it. I’ve clearly drunk the Kool-Aid of the micro-blogging revolution, and I’d love to walk you through some of the ways people are enjoying it.

    Wait, what is it?

    Twitter is a service that functions like a giant bulletin board where anyone can stick a short note — 140 characters or less. These posts are called “tweets.” You can choose to read other people’s tweets (called “following” them), and other people can choose to read yours (these are your “followers”). Some people choose to keep their tweets private, and approve each request to be “followed.”

    The most basic way to use Twitter is via the website, where a list of everyone’s tweets appears once you log in. If you belong to Facebook, it’s similar to the home screen there (aka, the “news feed”)– which features a list of your friends’ recent activities. The main difference between the two services is that while all your friends’ activities appear in your news feed (though this is tweakable; another post on that another day), only people you choose to follow appear in your Twitter feed.

    How do people use it?

    There are two main groups of twitterers, and I want to address them separately — individuals tweeting on their own behalf, and organizations and business who are on Twitter. There’s some overlap, for sure, but have their own ends for which Twitter is the means.

    Individuals: I am tweeting, hear me roar

    Or purr, if that’s the case. Many people are on Twitter for some pretty basic reasons:

    • Conversations. Twitter, as I mentioned in my beginner’s guide, is a two-way street with many lanes going in both directions. Everyone has the opportunity not just to express what they’re thinking/feeling/doing at any given moment, but to respond to what others are thinking/feeling/doing. I like to think of it as a water cooler in the break room, where I stop in periodically and see what people are talking about. This is especially helpful for freelancers, web workers and other folks who aren’t in traditional work environments. It gives us support and creates community.
    • Expertise. People love to get and share advice on Twitter. It’s a great place to receive quick, immediate feedback on an idea, put out a link to a new blog post or article, or advertise yourself as a leader in your field.
    • News. Lots of media organizations now have Twitter accounts, and use them to automatically publish links to new stories as they become available. Many people find it convenient to get breaking news there — and to report it themselves. More individuals are now using Twitter to provide eye-witness accounts and to point out what’s missing from the news coverage. Both the Hudson River landing and the Dutch crash were first reported by everyday people on Twitter.
    • Stay connected with friends. Our so-called digital lives, yes indeed! Twitter is a great way to peek at what your friends and colleagues are up to. This certainly doesn’t mean you have to be responsible for reading every tweet (see my post on Twitter overload), but it’s a great way to casually be aware of what’s happening with folks you care about.
    • Share interests & find others who share them. Are you a locavore? Would you love to share that passion with other locavores? Twitter makes it easy to find and follow others– check out the search function and use “hash tags” (see the beginner’s guide for the how-to) to track conversations and topics of interest.

    Organizations: It’s so much more than outreach

    Sure, you can push out information all you want, but there are a lot of other ways for organizations to connect with their constiuencies:

    • Spread the word, connect the dots. There’s the obvious — post your own news and events — but there’s also huge value in giving your followers related info. If you’re an environmental organization, don’t just send out press releases from your own group. Use Twitter to link to articles relevant to your work, as well as share links to sister organizations.
    • Have conversations with your community. Have I mentioned that Twitter is a two-way street? There’s a fantastic opportunity for organizations to listen as well as talk, on a very direct level. It’s a great tool for organizing as well as providing customer service.
    • Give your work a human voice. Prior to tools like Facebook and Twitter, it was hard to make the work we all do at the organizational level feel personal and real. Take this opportunity to let your humanity shine through, and don’t sound like a robot when you’re tweeting for your org. Twitter is more about connecting humans to humans.

    A little story

    This is one of my favorite, illustrative moments in for how Twitter humanizes our digital interactions: Last fall, I was visiting my parents after participating at a media symposium at Ithaca College. My mother knows I have a thing for shoes, so while we were shopping, she decided to mess with me. We were at a store with rows and rows of discounted awesomeness, and she called across several aisles, “Come look at these! Should I get them?”

    I was greeted by a blinding set of cream-colored, bejeweled, pointy-toed, gold-stilletoed boots on my fashion-conservative mother. We fell over with laughter, and I sent this picture to Twitter with the question, “Should my mom buy these boots?” (Best response came from @rit, who said, “That depends. Is your mother Dolly Parton?”)

    A few days later, I was on the phone with Pete Leyden to discuss a potential project. We played phone tag for a few days while I was traveling, and I was excited to finally hear what the project was about. “Before I get into it, though,” Pete said, “I need to know: Did your mom buy the boots?”

    It was one of those moments that allowed this entirely personal — but not necessarily intimate or vulnerable — connection between me and a potential client. We had a great laugh over it. Following me on Twitter gave him a fairly rounded picture of the type of person I am, and it let me know that he’s appreciative of the level of silliness that often invades my brain. It humanized each of us in what otherwise is a connection governed entirely by ones and zeros.

    What else to say?

    Attention, Twitterati: what else is there? Tell me why you Twitter in the comments. Two great resources that I’d like to share before we go:

    Later this week, I’ll follow up with a post on the big picture of Twitter, and what it ultimately all means. See you then!

  6. (If you’re not sure what Twitter is, or why you should consider Twittering, check out “Why Twitter, anyways?“)

    Edited 1/3/2010 to include updates to Twitter interface over the past few months.
    Note 11/9/2010: This was written/edited/updated before Twitter’s redesign in September 2010. I’m hoping to update certain bits in the coming months, but for now, know that some references to the interface might not make so much sense. Sorry!
    Edited 4/21/2012. Phew, finally. Twitter has been changing things so often that I sort of abandoned all hope, heh. But I think I’ve caught all of the new interface references and adjusted things in this guide.
    Edited 3/2014. Yeah, the madness continues! 

    Thanks to a bunch of mainstream media coverage, a lot of folks around me are becoming more interested in participating in the Twitterverse. “All right, all right,” they say. “You’ve convinced me. But how do I get started?” It’s almost like walking into a giant party for the first time: You’re not sure where your friends are, the bar is on the other side of the room, and the bathrooms are anyone’s guess. Allow me to be your party guide.

    Sure, sure, you could also just Google “beginner’s guide to Twitter” and read a any number of other guides that have been written. Problem is, I feel like most of them focus on two niches: how to be a fanatical Twitterer, and/or how to be a really obnoxiously popular Twitterer. What I’m aiming for here is more for people who want to experiment a little and connect with other folks on a pretty direct level. We’ll talk later about different ways you can participate, but for now, let’s just get the basics down.

    Grammar and vocab

    First, it’s good if you can get some of the lingo down before jumping it. Pretend you’re visiting a foreign country where you don’t speak the language– there are always a few basic phrases you want to have in your back pocket.

    • Following. These are the people whose tweets you’ve selected to read; their tweets appear in your “feed” or “stream.”
    • Follower. This is someone who is reading your tweets.
    • The @ symbol. Put this before any other Twitterer’s username to refer to them. Why? It creates a link to their profile automatically, which is handy for your followers to track conversations or look at people you’re referring to. @Replies will likely show up in that person’s Mentions page.
      Note that if you reply to another person using the Reply arrow button on Twitter, though, that only people who follow that person will also see that reply in your feed. It’s kind of a drag; more on this here.
    • Rt, RT or rtwt. These stand for “retweet.” If you read someone else’s tweet that you think people following you should also read, put this before copying and pasting the whole thing, including the original tweeter’s username. Here’s an example, where I retweeted something that Nancy Scola posted: rt @nancyscola: isn’t there something uniquely DC about 1/5 of Politico’s “top 10” DC Twitterers not actually tweeting?
      Also, you can use “via @username” to attribute something that you saw with another user, but aren’t directly quoting word for word. (thanks,
      Update #2: Twitter now has its own built in retweet function (the circular arrow button). Many people don’t use it, though, because those retweets don’t show up in Mentions, and it throws off their user’s own feeds by displaying the icons of strangers. This is less true than it used to be; it’s widely used now, and people are less startled by strange user icons. In fact, it’s a good idea to use it, because it shows that you play well with others.
    • The # symbol. Words that follow # in Twitter are called “hashtags.” It’s a way of assigning a keyword to a tweet so that so that others can follow the topic. For example: When folks were attending the WeMedia conference, they would tweet information about the conference and put #wemedia somewhere in the tweet. That way, everyone else interested in news from the conference could easily find and track them. Tracy Van Slyke of the Media Consortium said this, for example: #wemedia. Twitter wins game changing award! @biz says best thing: twitter isn’t about triumph of tech, it’s about triumph of humanity.” And you can see lots of other tweets from that conference here— by searching for the hashtag, or clicking on it in your feed. If you see a hashtag in use and don’t know what it means, try checking out “What the Trend.
    • Trending topics. When a hashtag becomes popular, it becomes a Trending Topic. If you’re using the Twitter website, you can see trending topics on the left side of the screen, a couple blocks down. You can change your view to be global, or by various locales. Here’s some more information about how hashtags become trending topics, and how it’s difficult to have repeat popularity for one hashtag.
    • URLs that look like,,, etc. These are URL shortening services that take very long links and squish them down to fewer characters. Why? Because on Twitter, you only have 140 characters to get your thought out, and this leaves more room for your words. If you use Twitter’s website, or any of its apps, Twitter will automatically shorten any URL for you to a link. Other apps, like Hootsuite and Tweetdeck, will too.
    • Direct messaging. This is a way of sending a message to someone so that only they can see it– like sending a txt message. The person has to be following you in order to receive messages from you, though! (No DMing Jane Fonda or Henry Rollins unless they’re following you, ya hear?) To do this, you can click on the person in your feed (this is true whether you’re using the website or an app), and then click on the little icon with the down arrow, next to the “Following” button. Sometimes the icon is a gear, and sometimes it’s the outline of a person. Choose “Send a direct message.” If you don’t see that option, the other person isn’t following you, and you can’t DM them. Also, don’t forget to check your messages! Easiest way to handle this is to go to your Settings, then Notifications, and tell Twitter to email you if someone DMs you.

    Finding your people

    OK, you’ve got your phrasebook, now it’s time to wade in. Let’s start with the technical aspect of finding people to follow. Twitter should have taken you through a process when you signed up– where it asked you to scan your contacts or other networks that you belong to. But just in case you skipped this, I’ll show you how you can return to this screen.

    On the left side of the screen, the second block down shows you suggested users to follow. Click on “Find friends” in that block.” You’ll have the option of scanning your other address books; Twitter lets you choose who you want to follow from the list of people that it finds. It also recommends that you invite everyone else not on Twitter, but you can definitely skip that. (Please — it’s considered spam!)

    Finding people who might be your people

    Consider looking for Twitter folk who you don’t already know, but who you might find interesting. The most effective way is often the organic way: Watch your friends’ mentions of other users you don’t know. Click on those names. Scan through their tweets. Find them interesting? Follow.

    Also,  pay attention to certain hashtags on certain days, particularly #FF (which stands for Follow Friday: every Friday, people tweet lists of their favorite folks on Twitter), and others in specific topic areas, like 

    Getting people to find you

    “But how will others know if I’m on Twitter?”

    Well, you might want to start by telling them. You could go old school and send an email to people you think might be interested, though not that many people do it. I added my Twitter page to my email signature as a subtle way of “announcing” it. Note that the people you choose to follow likely have their profiles set to get an email or other alert every time someone new follows them, so you don’t have to tell them. You can also post a note to your Facebook profile, if you have one, telling folks that you’re tweeting.

    Update: Two other points made to me about making sure people can find you:

    • It’s a good idea to use your real, full name in your profile so that if people are searching for you, or if you come up in their list of contacts when they do the email address thingie, they’ll see you. 
    • Another good idea is to change your icon right away, so that you get rid of the ugly default  Twitter one. One, it’ll help differentiate your tweets in your followers’ feeds, and two, it’ll help people recognize you when they’re looking for you. Many people advocate for using a real picture of yourself, but I say as long as it’s something interesting and unique, go for it.

    Setting your settings: web, email, phone, IM — oh my!

    One of the best things about using Twitter is that it’s available from any number of devices. You can read and post on the Twitter website, sure, but you can also set up your cellphone to be able to send and receive messages — go to Settings –> Devices to see how to do that. (Update 3/2014: I don’t think many folks do this anymore, because it’s pretty overwhelming.)

    You can also download any number of applications to use Twitter on your smartphone– Twitter’s own apps for each platform are excellent. The other platforms — Hootsuite, Tweetdeck, etc. — all have mobile apps, too. What’s your favorite Twitter app? Leave it in the comments.

    You can also keep your tweets private. In the Settings page, at the bottom, there’s a checkbox that reads “Protect my updates.” Select this if you only want people you approve to read your updates.

    Another thing to consider is that you can have your tweets also update your Facebook status. Most folks are split on whether this is a good idea or not; I’m a more the merrier kinda grrl, so mine are hooked up. You can do this by adding the Twitter app to your profile and adjusting your settings there. Or check out the service. This bad boy updates all of your social networks at once, using whatever type of communication you’re most comfortable with. Last, there’s another app for Facebook that lets you selectively post from Twitter– it’s conveniently called “Selective Twitter.” (Update: 3/2014: Don’t do this. Just don’t. Each platform has its own dialect and crossing the streams just makes life uncomfortable for many.)

    There are also tons of applications that you can download for your computer, but that’s a whole ‘nuther post on its own. Currently, the most popular apps seem to be Tweetdeck and Hootsuite. I personally use Twitter for Mac; it’s simple, clean native interface is lovely.

    But what do I say?

    Well, just about anything, really. Okay, we’re probably not going to be interested in your belly button lint… but here are some methodologies you can try out:

    • Pure professional. You’re an expert in your field and you want to share this with the world. Pick a couple of “beats” and focus your twittering on those beats. Find other folks tweeting about these topics and have conversations with them.
    • Pure personal. Your cat is hilarious, you’re thinking about moving to Wisconsin, you’re on your way to Miami for a much needed vacation. You get the idea here, but do try to keep your audience in mind as you post some of your life’s minutiae. I’m guilty of posting weird stuff, for sure.
    • The blended model. This is the way to go, and what ultimately makes Twitter so interesting, in my opinion. If I wanted to know people’s political analysis only, I’d go read their blogs. There’s a humanizing effect of reading about a distant colleague’s child’s first words, or seeing that people you think are on top of the world have bad days, too. It creates empathy and insight. When I tweeted that I’d had a really rough, emotional weekend once, I was surprised to see which followers spoke up to say, “Hey, we’re with you.” And it helped further complete a picture of me for them, as well.

    One of the biggest things to keep in mind about Twitter is that it’s a conversation. I generally dissuade my fellow Twitter gurus from making blanket statements on how to use Twitter, but it’s clear at this point that one of the joys most everyone gets out of it is talking to one another. Reply often (remember your vocab? the @ symbol is your friend!) to your followers and people you follow. Twitter is a two way street, with many, many lanes going both directions.

    Which is another thing that I want to stress: Twitter isn’t actually as much about you saying things as it is about you listening to others. It’s one of the best listening devices out there right now, and listening is something we culturally don’t do enough of. Social media are changing that.

    What if I don’t like the people I’m following?

    Stop following them.

    No, really. If people are irritating, or tweeting so much that your stream/feed is overwhelmed and you’re missing other stuff you find more interesting, stop following those people. It’s okay. Consider adding them to a list, manually check their pages every once in a while, or friend them on Facebook to follow their updates there, if you want. Or just walk away altogether.

    This is all too much!

    Check out my post on Twitter overload. Also, use ManageFlitter to help you get ahold of who you’re following.

    In closing, there are a few final wrap-up points:

    • Twitter should be used how you feel most comfortable using it– don’t let anyone tell you that you’re doing it wrong.
    • It takes a while to get the feel of Twitter. Commit, if you can, to trying it a couple times a day for two weeks or so. At the end of your little trial period, assess how you feel and how you think you’ll use it.

    I’d love to hear from folks who are just starting out with Twitter: Does this clear anything up for you? Did I miss anything? And you hardened veterans out there, of course feel free to leave your $.02 in the comments as well.

(cc) 2016 Deanna Zandt. Some rights reserved. Contact for more info. | Anthe theme by Alaja

Home | About | Podcast | Speaking | Being | Consulting | Events | Book | Latest | Contact