Whenever I’m called in to provide the leaders of both public and private sectors training and guidance on using digital tools, I sometimes get a little bit of resistance. And that resistance almost always focuses on a single complaint:I just don’t have time for this. People in leadership positions are already juggling a million different roles and tasks, and I’m asking them to take on another that doesn’t, at first glance, feel like it has immediate return on time investment. In the nonprofit world especially, movement leaders experience intensive levels of stress, and social media doesn’t always seem to make sense in the scramble of trying to save the world.
There’s a lot of talk about the extreme polarization of public, and specifically, political discourse as we ramp up into the final, could-not-be-over-soon-enough months of the US presidential race. I’m always skeptical when there are claims that we are more polarized than ever, but I have certainly noticed a ramp-up in ideological spewing on social networks that has even lifelong-activist me wondering, “Can’t we all just get along?”
I’m concerned about some initial sociologial (versus technological) trends I’m seeing on Google+. Admittedly, I haven’t played around with it too much — I still like Twitter and Facebook, since people with whom I have high-value relationships participate heavily there. Google+ is more a novelty (and a necessity for me to figure out for my clients). And frankly, while I know lots of people love the Circles — for the non-Google+-er, those are groups in which you have to put people — I’m overwhelmed by having to choose where I want to put every single person in whom I have some semblence of interest. The implications of Circles could be a whole ‘nother post, so I’ll leave it at that.
What I’ve found troublesome so far is that the atmosphere/culture Google+ has far less “personality” than the other services do. I don’t see as much intimate content there (yet?) as I do other services. And the intimate content that is posted there doesn’t seem to resonate as much with readers.
There’s a lot of talk about being able to manage our privacy and boundaries on various online social networks, but one thing that’s in part missing from the conversation is reminders to ourselves and others that there should be guidelines on how you treat other people. I feel like there’s this notion out there that we are each an island at the mercy of whatever mercurial whims our friends, colleagues, and family throw our way. But what if we started thinking about “do unto others” –not just as we would have done to ourselves, either–as we also cavort about online?
In that spirit, here’s some simple advice about how to treat others with respect and still have fun online. The number one rule? Ask first.
Mind-blowing concept, I know! But with the ease with which we can refer to and tag each other on different services, we forget that sometimes people don’t want to be referred to or tagged. Just because someone has a public profile, doesn’t mean they want to be quoted at every juncture! Here are some standard questions I use:
Can I post what you just said to Twitter and Facebook? Should I credit you, or should it be anonymous/overheard?
I took a great picture of us–check it out. Can I post it and tag you with it?
I’m checking into Foursquare for this restaurant. Can I say that I’m having dinner with you?
Not only does this tell your friend that you actually care about their privacy (most people like that), but it also helps spread the reminder that they should do the same for you and others.
The more you do it, the more comfortable it’ll be for both you and your friends. Now, onward with your sharing!
I had a perfect storm of a project recently, and decided to write it up as a case study in how to manage a short-term social media campaign. I’ll discuss tools, tactics and metrics — hope you find it useful!
At the beginning of December, Aspen Baker, the executive director of Exhale, wrote me an email. “I’m looking for a social media coordinator and web person for a short-term project,” she said. “Interested?” I’ve always been a fan of Aspen’s work at Exhale — they’re a nonprofit organization which provides the first and only nonjudgmental national, multilingual after-abortion talkline. One of the things I love most about Exhale, which I learned largely through their campaign, is their advocacy of “pro-voice” in dealing with abortion. Every woman’s voice deserves to be heard; women (in numerous political contexts) don’t need to be talked at, shamed, have numbers and percentages thrown at them as much as they need to be listened to, and told that they are loved.
Thanks to Facebook’s latest round of privacy silliness, I’ve had the opportunity to talk to loads of media outlets on the topic, as well as the future of social networking. Here are a few:
It’s been an interesting morning in the wonderful world of social media, hasn’t it? First, Twitter went dark. Then Facebook started acting janky. Then we all sat there and just stared at the blinking cursors on our screens, with their telepathic messages of “get back to work.” But did we? No! Of course not– we went over to FriendFeed to discuss.
Twitter reported its outage being caused by a denial-of-service attack. (Quick explanation: when skilled nerds/hackers write programs to flood a server with tasks and requests, so that the server is overloaded and taken down.) What happens when we come to rely on the social web for all kinds of things, and then those services disappear? Sure, we can all merrily hop over to the next one, but as Allyson Kapin pointed out, to a certain degree, we’d all have to start over on building our networks. Our social capital translates across platforms, sure, but the physical reconnecting of users to users is one big pain in the butt.
As you may have heard, I’ve signed a contract with Berrett-Koehler to write a book about social media this summer. But! I need a tremendous amount of support — monetary, moral and otherwise — to get it done in the super-fast timeframe that I’m working within. Can you help? Here’s the email that I sent out to all my friends and colleagues. Please use the ChipIn to the right, or click here to make a donation.
Update, 7/13/09: Two things. There’s a post on my progress and thoughts here, and also, to reflect the offline donations I’m getting, I’m now gradually lowering the goal of the ChipIn.
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Friends, colleagues, clients! Lend me your ears…
I’m writing you with some exciting news that makes me very happy. I just signed a contract from Berrett-Koehler publishers to write a book I’ve been imagining for a long time. But it’s going to take some very hard work on my part, and I hope you can help me succeed.
There’s a ton of great material out there on the nuances of the Iranian election and protests, and I just want to quickly throw some thoughts into the ring.
First, from an American media perspective, here was another great moment for folks to demand what they wanted to see covered on national news media. What a moment of media dissonance: As protests erupted — and in some cases, turned violent — in the streets of Tehran and elsewhere in Iran, major broadcast media in the US had little to no news on the events at all. By using the hashtag1#CNNfail to collect all of the dissatisfaction on Twitter, Americans were able to shift the focus of the conversation and eventually influence CNN’s decision makers to start covering stories by Sunday.
As more people are jumping into the social media river, many are wondering what they should share online — specifically, where are the boundaries between personal and professional behavior in this brave new world, where we’re all able to peek into the windows of our friends, family and coworkers.
I talked in pretty simple terms about some different approaches in “The non-fanatical beginner’s guide to Twitter.” With this post, I’m going to flesh out some of the nitty gritty and help to answer some of the tougher questions.
It used to be said with one of the very first popular online social tools — email — that you shouldn’t write anything in a message that you wouldn’t want to appear in the New York Times. Few people ever followed that rule, thank goodness. How boring would our lives be if we all subjected ourselves to Grey Lady standards of information sharing?
Nowadays, new tools make it easier to share as much of ourselves as we want, and especially if you’re just getting going, it can be difficult to know what’s okay to post and what isn’t. A flat-out easy beginner’s guidepost comes from the illustrious Susan Mernit, who told participants in a workshop we led: “If you’re wondering whether you should post something or not, you probably shouldn’t.”
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As more people are jumping into the social media river, many are wondering what they should share online — specifically, where are the boundaries between personal and professional behavior in this brave new world, where we’re all able to peek into the windows of our friends, family and coworkers.
