Measure THIS! An intro to social media ROI
The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The audience was a group of 90 or so people from Canadian non-profits.
When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. Oh, and with a flying lemur, because Sam Dorman had a flying lemur in his presentation earlier that day.
Introduction
I’ve got a little exercise to get you warmed up. Are you ready? Take a minute and jot down all of the breakthroughs in communications history you can think of.
No, no, seriously. Write ‘em down. Or type ‘em out, if you’re like me. I’ll wait.
Did you think of smoke signals? That’s one of my favorites. Yep. Papyrus, printing press. Though, if we were playing Boggle, you’d have to scratch that one off, because everyone says that one. Radio, television. Morse code. The Internet.
Now tell me: In whose hands have those tools ended up over the last few millennia? Who has been in charge of, and in control of, telling our collective stories?
This is why history needs you. We need you to create and share your stories.
