Archive for 'Tech' category

On “All In with Chris Hayes:” This is why Facebook has people worried

Quick hit: Social drives traffic to When Women Refuse

Similar to Planned Parenthood Saved Me, it appears that social media is the dominant driver of traffic to When Women Refuse. Sharing stories matters. Again.

Channels_-_Google_Analytics

Super fascinating analytics/stats from the first 24 hours of When Women Refuse

I started a Tumblr blog to collect stories of violence committed against women who refused men’s advances (full background story here), and 24 hours into this project, we’ve received some incredible sets of traffic and engagement numbers. Put your nerd pants on, kids, we’re going for a ride.

Site analytics

Audience_Overview_-_Google_Analytics

YOWZAH

Really don’t think I’ve ever participated in a project that got this sheer kind of volume right away.

Also notable is that the session duration is quite long– people are staying and reading.

Here’s our referral traffic:

Referral_Traffic_-_Google_Analytics

Twitter is the #1, by a long shot, but Jezebel and Think Progress combined send just about the same amount. Facebook (#4, #5 & #8) are pretty distant behind Twitter. Tumblr doesn’t make it into the top ten for direct referrals because Google Analytics treats each Tumblr blog as a separate site, but else in the Social Network analysis, it says around 5,000 hits have come from the Tumblr community, which would put them just above Feministing.

I like looking at how long users referred from different places stayed on site: Fusion and Think Progress folks stayed the longest out of the top ten, while Reddit users bounced pretty quickly (SHOCKING NO ONE, haha).

Also notable: almost no traffic is coming in from searches. No one’s searching for something and landing here by mistake.

Here’s our most popular content:

Pages_-_Google_Analytics

Just like with Planned Parenthood Saved Me: people wanted more once they scrolled through the first page. It helps that the theme we had for the first 24 hours automatically loaded the second page, so that may account for the high number for page 2. But, filed under Things That Never Happen on the Internet, 12.7% of the users made it to page 3 loading, which means they kept scrolling. I’m attributing this now to the sheer shock value of seeing so many stories, a seemingly endless supply.

A few Twitter stats

The first tweet mentioning the site was me at about 7pm ET on Monday, May 27. In the 24 hours that ensued, we saw 2,181 mentions of the site, which works out to be about 7.6 tweets per minute. (!)  In there, there were 2,030 unique people tweeting. HOLY SCHAMOLY.

A few Tumblr stats

Tumblr Again, I’ve never experienced that kind of explosive growth in following on Tumblr before.

A word about strategy

I’m a big fan of demystifying content that seemingly goes viral explodes, so that others can learn how to spread critical information in a moment like this. First, we had a highly emotional moment that crossed many social boundaries working for us, and a hashtag (#YesAllWomen, which had been used over a million times since Saturday) that was already super active. In many ways, all of the elements were in place. Second, we are providing what is for many shocking information, which automatically makes it easily shareable. Those two factors are worth a million Internet dollars when it comes to spread.

But second, I didn’t just create the Tumblr and post it to my Facebook/Twitter, hoping for the best. I reached out to people who were having these conversations in my network, and let them know it was happening. I asked directly for folks’ help in spreading the word. I’m lucky in that I’m connected to a lot of influential people– note, not necessarily people with a bazillion followers, but who are influential in moving their networks to action– which is why cultivating your relationships with digital tools is an ongoing necessity for social changers.

The other thing I did was reach out immediately for a support team to help me make it work, via the TechLady Mafia. 4 wondrous souls jumped right in, and having that kind of team is what makes a project both survivable (when it’s this kind of emotional content), sometimes fun (we had a singalong and many palette-cleansing gifs have been shared via email), and even more successful than one person could have imagined.

On “All In with Chris Hayes:” Social media and global uprisings

On “All In with Chris Hayes:” Data vulnerability, privacy and general creepiness

The intro for this panel discussion can be found here.

Here are some of the articles I read while prepping for the segment:

On Forbes.com: Why Asking What Adria Richards Could Have Done Differently Is The Wrong Question

If you’ve not been following along in the latest brouhaha concerning sexism and the tech industry, this week saw a monster of a flame war spring up around conduct at a tech conference. Many other terrific bloggers have summed up what’s been happening, but let me offer a set of bullet points and links to bring everyone up to speed…

[Read the rest on Forbes]

On Forbes.com: The Social Media Secrets of Top Movement Leaders

Whenever I’m called in to provide the leaders of both public and private sectors training and guidance on using digital tools, I sometimes get a little bit of resistance. And that resistance almost always focuses on a single complaint:I just don’t have time for this. People in leadership positions are already juggling a million different roles and tasks, and I’m asking them to take on another that doesn’t, at first glance, feel like it has immediate return on time investment. In the nonprofit world especially, movement leaders experience intensive levels of stress, and social media doesn’t always seem to make sense in the scramble of trying to save the world.

[Read the rest on Forbes]

Announcing my new company: Lux Digital is here!

I took the plunge I always said that I wouldn’t take: this week, I got business-married. I created a digital strategy agency, Lux Digital, with my longtime collaborator, Sonal Bains, after a decade of happily swimming through the life of being an independent consultant. Becoming a company was something I flat-out rejected for years–I valued my freedom too much to load myself with the burdens that a company would surely bring me. But then, last summer, I saw a new light. Here’s the story of how I’ve made this journey.

Lux has been a long time in the making. Ten years ago, I finally admitted to myself, and eventually to my boss, that I wasn’t cut out for a corporate, 9-to-5 life. After years in telecommunications, advertising and finance, I struck out on my own as a freelancer. At that time, freelancing was just starting to come into the cultural consciousness as a Real Job™, and no longer one just for writers and designers. Freelancing life has been good to me: While the hustle for the next paycheck comes with a certain amount of stress, that stress has been much more manageable for me to deal with than living within the constraints of everyday office life. I’ve built up a wildly successful practice over this past decade. I teach my clients how to use digital tools to accomplish their goals, I’ve written a book, Share This!, about how we will all change the world with our social selves online, and have been blessed with an expansive network of co-conspirators, mentors and just deeply lovely people.

Along the way, I met a fantastic young activist and strategist–Sonal–at a party in DC. We connected initially because my necklace matched her earrings, and then she shared a bizarrely funny poem that had catalyzed the breakup with her then-boyfriend. (Happy ending, though: They got married last year.) Sensibility synchronicity–especially around humor and taste–is one of my keys to finding connection in this world, so when Sonal started freelancing as a digital strategist a few years later, we started working together almost immediately. We found our greatest successes in the clients that we shared centered around helping them feel their way through and share the emotional content of their work, and thus be able to deeply connect with their communities.

People often asked us why we didn’t form a business together, and like the partner who wasn’t willing to get married, I’d often answer, “If it ain’t broke, don’t fix it.” But by last summer, freelance life had finally started to wear on me: Being in charge of every single detail all the time left me no more energy to pursue other kinds work that make me feel passionate and alive. I have another life as a graphic artist and storyteller, as well as life of performance that I had dropped around the time I started writing my book.

I shared my feelings about my digital work with Sonal, and she said, “I’ve been thinking about the bigger picture, too. We should make it official and finally team up. Let’s make an agency.” We spent several hours in Ft. Greene Park in Brooklyn hashing out just what that meant, and by that evening, we had a plan. When we shared the idea with a few close friends and advisors, they were thrilled. “[You're] combining your awesomeness into Voltron-like immensity,” said author and comedian Baratunde Thurston. It was like getting business-engaged, and we started planning our business-wedding.

Three months in, we found that our day-to-day lives weren’t allowing for the space we needed to really make a launch happen. Sonal suggested that we sequester ourselves someplace warm and beach-y to dig deep. It hit me that visiting Ruth Ann and Bill Harnisch in the Bahamas might be the perfect setting: brilliant advisors close by, aforementioned warm beach requirement, a gorgeous and comfort-filled home, and the ability to be as connected or disconnected with the rest of the world as we saw fit. (Sonal chose the former, I chose the latter. We complement each other well, often. There are plenty of chocolate-and-peanut-butter jokes in this partnership.) We chose mid-February for our retreat, and set up a series of goals and exercises to complete while we were there.

First order of business was branding, and obviously, a name for our agency. The ideas of sun, fire and light resonated deeply with both of us, and on the first morning of our retreat, we started exploring that resonance. At that moment, a flame-colored butterfly flew into the room. She fluttered around through the house for a minute, but then became clearly stressed as she didn’t know how to get back outside. Sonal and I jumped up, and, barely even speaking to one another, we guided the butterfly back outside. It hit us: This is what we do. We guide our clients, in fluid concert with one another. We love working together for our clients’ joy and freedom.

We were also visited by a pair of hawks that live near the house; the first visit came as we were just about to begin a Skype session with Thrivable’s Jean Russell, who facilitated exercises that helped us identify our network of collaborators and others. Hawks and butterflies. Insight, clarity, beauty.

Later, after a run on the beach, Sonal came to me with her discovery of our name:

Lux. Light. Yes.

Thus, Lux Digital has been born. We’re looking forward to the many collaborations and manifestations that this endeavor will bring.

About Lux Digital: We’re based in New York, and we provide leaders in the public, private and social sectors online strategies which create measurable impact and deep engagement. A myriad of targeted services comes in that package: campaign-based and organizational strategy development, online/offline social event integration and implementation, as well as workshops, webinars and training on tools, content and analytics/measurement.

On Forbes.com: With Launch of Symbolia, A New Future for Journalism

With the supposed death of journalism looming over media junkies worldwide, it’s easy to wave off plenty of media innovations as passing fads while we mourn our shrinking paychecks or lost jobs. But there’s a new kid on the block that I’m ridiculously excited about– Symbolia, a new magazine for comics journalism. I’m biased about this particular innovation on two fronts: I’m a comics nerd & artist myself (a new collection of stories from me is due out Spring 2013), and Symbolia’s creator, Erin Polgreen, has been a friend and co-conspirator since our days in the independent media movement in the US. But with its launch on Monday, Symbolia has accomplished two major feats: elevated the status of illustrated, sequential art as a form in a neglected space, and created a new space for us to reimagine what journalism can look– and feel– like. [Start now: download Symbolia for iPad from iTunes, or get thePDF version.]

[Read the rest on Forbes.]

On Forbes.com: 10 Mobile Apps to Be Thankful For

In the myriad of things to be thankful for on this fine American holiday: family, friends, home, the ongoing generosity of volunteers continuing to push through to provide mutual aid in the ongoing devastation of Hurricane Sandy. But, I also wanted to take a moment to share some of the mobile goodies that make my life just a little bit easier, make me smile a little more and make things in the DZ operation run just a little smoother. Enjoy your turkey/tofurkey!

[Read the rest on Forbes.]