Archive for 'Feminism' category

Quick hit: Social drives traffic to When Women Refuse

Similar to Planned Parenthood Saved Me, it appears that social media is the dominant driver of traffic to When Women Refuse. Sharing stories matters. Again.

Channels_-_Google_Analytics

Super fascinating analytics/stats from the first 24 hours of When Women Refuse

I started a Tumblr blog to collect stories of violence committed against women who refused men’s advances (full background story here), and 24 hours into this project, we’ve received some incredible sets of traffic and engagement numbers. Put your nerd pants on, kids, we’re going for a ride.

Site analytics

Audience_Overview_-_Google_Analytics

YOWZAH

Really don’t think I’ve ever participated in a project that got this sheer kind of volume right away.

Also notable is that the session duration is quite long– people are staying and reading.

Here’s our referral traffic:

Referral_Traffic_-_Google_Analytics

Twitter is the #1, by a long shot, but Jezebel and Think Progress combined send just about the same amount. Facebook (#4, #5 & #8) are pretty distant behind Twitter. Tumblr doesn’t make it into the top ten for direct referrals because Google Analytics treats each Tumblr blog as a separate site, but else in the Social Network analysis, it says around 5,000 hits have come from the Tumblr community, which would put them just above Feministing.

I like looking at how long users referred from different places stayed on site: Fusion and Think Progress folks stayed the longest out of the top ten, while Reddit users bounced pretty quickly (SHOCKING NO ONE, haha).

Also notable: almost no traffic is coming in from searches. No one’s searching for something and landing here by mistake.

Here’s our most popular content:

Pages_-_Google_Analytics

Just like with Planned Parenthood Saved Me: people wanted more once they scrolled through the first page. It helps that the theme we had for the first 24 hours automatically loaded the second page, so that may account for the high number for page 2. But, filed under Things That Never Happen on the Internet, 12.7% of the users made it to page 3 loading, which means they kept scrolling. I’m attributing this now to the sheer shock value of seeing so many stories, a seemingly endless supply.

A few Twitter stats

The first tweet mentioning the site was me at about 7pm ET on Monday, May 27. In the 24 hours that ensued, we saw 2,181 mentions of the site, which works out to be about 7.6 tweets per minute. (!)  In there, there were 2,030 unique people tweeting. HOLY SCHAMOLY.

A few Tumblr stats

Tumblr Again, I’ve never experienced that kind of explosive growth in following on Tumblr before.

A word about strategy

I’m a big fan of demystifying content that seemingly goes viral explodes, so that others can learn how to spread critical information in a moment like this. First, we had a highly emotional moment that crossed many social boundaries working for us, and a hashtag (#YesAllWomen, which had been used over a million times since Saturday) that was already super active. In many ways, all of the elements were in place. Second, we are providing what is for many shocking information, which automatically makes it easily shareable. Those two factors are worth a million Internet dollars when it comes to spread.

But second, I didn’t just create the Tumblr and post it to my Facebook/Twitter, hoping for the best. I reached out to people who were having these conversations in my network, and let them know it was happening. I asked directly for folks’ help in spreading the word. I’m lucky in that I’m connected to a lot of influential people– note, not necessarily people with a bazillion followers, but who are influential in moving their networks to action– which is why cultivating your relationships with digital tools is an ongoing necessity for social changers.

The other thing I did was reach out immediately for a support team to help me make it work, via the TechLady Mafia. 4 wondrous souls jumped right in, and having that kind of team is what makes a project both survivable (when it’s this kind of emotional content), sometimes fun (we had a singalong and many palette-cleansing gifs have been shared via email), and even more successful than one person could have imagined.

What you don’t know about Eliot Rodger and the CA shootings might kill you. And all of us.

So many powerful pieces to cover in the wake of the horrifying shootings in Santa Barbara on Friday night–to me, the most critical issue here is not to call this event a lone-gunman kind of tragedy, but rather the shocking result of a blend of cultures that glorify both violence and a horrendous version of American masculinity that is impossible for men and people on the masculine spectrum to uphold. They are breaking apart–not because feminism is pulling them down, but because our collective cultural response to a feminist worldview that celebrates all genders is to blame things like this on the “feminizing” of our culture.

I ache, deeply, for a world where men, boys and masculine folk are released from the cultural constructs that are tearing them up, as much as I wish the same for women, girls, feminine and androgynous folk. Elevating the status of women is not a zero-sum game: everyone does better, when everyone does better, as Jim Hightower’s dad has said.

Now, your required reading:

On Forbes.com: Why Asking What Adria Richards Could Have Done Differently Is The Wrong Question

If you’ve not been following along in the latest brouhaha concerning sexism and the tech industry, this week saw a monster of a flame war spring up around conduct at a tech conference. Many other terrific bloggers have summed up what’s been happening, but let me offer a set of bullet points and links to bring everyone up to speed…

[Read the rest on Forbes]

On Forbes.com: Dear Sheryl Sandberg: ‘Leaning In’ Doesn’t Fix What’s Actually Broken for Working Women

There’s a lot of chatter about Sheryl Sandberg‘s new book and effort, Lean In, going around the Interwebs this weekend. The premise of Sandberg’s work seems to be that women currently don’t have all that they need to be ultimately successful in their professional lives: we don’t speak up enough, we have biological clocks and workplaces that don’t deal well with those, and a variety of other gender barriers. Sandberg wants to build women up to places where they can overcome those barriers, and build a social movement along the way. The book won’t come out til March 10th, and review copies have been hard to come by. (I haven’t tried, for the record, that’s just the word in the backchannels where I hang out.) Thus, it’s difficult to make deep commentary, so my thoughts here are based primarily on the article in the New York Times, a few other other blog posts online, and private conversations with colleagues over email.

[Read the rest on Forbes.com]

On Forbes.com: Germany’s Problem with Women

Trouble’s brewing in Germany. No, it’s not the euro crisis; it’s the good kind of trouble: Feminism is finding new life in networked voices online. Last week, a German blogger named Maike Hank put out a simple, defiant call to end harassment and daily sexism with her post, “This Is Not Normal.”  It resonated deeply with many on Twitter, and people like Nicole von Horst  started sharing their own stories: “The doctor that patted my ass, as I lay in the hospital after an attempted suicide.” That’s when Anne Wizorek, founder of the blogkleinerdrei and digital media consultant (and, disclaimer, a very good friend of mine), recognized what was happening, and suggested a hashtag to capture the stories: #aufschrei (#outcry). And then all hell broke loose when an article came out in the magazine Stern stating that Rainer Brüderle, Germany’s minister for economics and technology, had allegedly sexually harassed a journalist.

[Read the rest on Forbes.]

On Forbes.com: Internet Wars Over Women’s Bodies

What happens when creeps post creepy sexual pictures publicly on social websites, link to their real identities, and then someone decides to collect those real identities all in one place? All internet hell breaks loose, apparently.

[Read the rest on Forbes.]

On Forbes.com: Girls Will Be Girls? What Marissa Mayer Can Really Do with Yahoo–And It Doesn’t Mean Pinkifying It

Anyone, especially a prominent guy in tech and investing, who makes a call for newly-minted Yahoo! CEOMarissa Mayer to “beat the living crap out of the Old Boy Network” is both going to get my attention and likely win my heart. It’s exciting when women working in information industries, who are on the front lines daily fighting for gender equity in tech and media, see a dude jump in feet-first with ideas on making women’s visibility and contributions primary issues. And, to boot, Dave McClure is well-known for supporting numerous women-led startups in entrepreneurship circles where women are leaders and primary participants. All of these pieces are Very Good Things.

[Read the rest on Forbes.]

Ready to change your life? I’ve got two free passes to BlogHer’s Pathfinder Day

BlogHer, that fabulous and conveniently named network and conference of women who are bloggers, hosts a yearly day long career development day called Pathfinder Day. This year, on August 2nd, I’m leading the Change Agent track with Cheryl Contee. We promise, one way or another, your life will be changed if you come spend a day with us. Hee.

Normally the registration is $79 ($79!! What a bargain!), but BlogHer knows that that’s steep for many women who could really use this time to figure out their next steps in their online careers. So, they’ve given us each 2 passes to give away– if you’re interested, leave a comment on this post below, and I’ll pick 2 women at random. You don’t have to leave your life story or anything, but if you’re not someone I normally travel with in my circles, it’d be great to learn a little about why you’d like to attend, and why a free pass would be extra useful for you.

Otherwise, if you can swing it, and you’re ready, join us on August 2nd.

 

I’ve been awarded a 2012 Maggie Award from Planned Parenthood

Deanna Zandt speaking at Planned Parenthood Organizing and Policy Summit 2012

That’s right! Me, who never wins anything! Planned Parenthood awards all kinds of designations each year, and for my work on Planned Parenthood Saved Me, they’ve given me their first-ever 2012 Social Media award. I’m honored!

Here are the remarks I shared at the award luncheon today:

First, thank you Planned Parenthood, not only for your health care and advocacy, but for championing women without fail, with what seems like without compromise. That’s rare in our political climate. Planned Parenthood has successfully negotiated that emotional connection we all feel to the work they do, whether that’s through their clinics or their advocacy, and turned it into a relationship. They’ve embraced social media, both their own properties and the wider world’s conversations.

But also, I’m sharing this award with all the women who shared their stories on Planned Parenthood Saved Me. It’s a crying shame that we live in a world where this is an act of bravery, but that’s what it was. The women that said, “I would have bled to death if it weren’t Planned Parenthood,” or “Planned Parenthood’s staff were the only people who understood me after I was assaulted,” or “Planned Parenthood found my cancer.” That’s what you do. That is your work, and we thank you.

Which is the last thing I want to share– I really want people to understand that PP Saved Me blew up not because Rachel Maddow read from it on her show, or that it was in the Washington Post and a dozen other major major outlets. More than half the traffic to the site came before any major media mention, and that traffic came from Facebook, Twitter & Tumblr.

Women sharing their stories with one another made the difference her. Our stories matter, more than ever.

If you want to learn more about how the Planned Parenthood Saved me campaign worked, check out this 10-minute talk I gave at Personal Democracy Forum: “Don’t Mess with Our Boobs: Ad-Hoc Networks and Online Power.