How not to do outreach for your project or passion on Twitter

Increasingly, I’m getting mentions from people with whom I’m not familiar, asking to click on links to their work. I see this happening to my friends, too, so I thought I’d collect and share my responses to one Twitter user on why this doesn’t work that well.

This isn’t a criticism of anyone’s projects– I’m sure they’re fabulous! — but rather an offer of help on how to get people to look at stuff.
.@gbedard1 ok, time for some free advice. People pay thousands for this (or they just buy my book, haha), so take notes:
randomdeanna
September 9, 2011
.@gbedard1 I don’t have a relationship to you or your work, so randomly tweeting me isn’t going to make me click your link
randomdeanna
September 9, 2011
.@gbedard1 when I check out who you are, I see you’re randomly tweeting a lot of ppl, so now you kinda look like a spammer. oh noes!
randomdeanna
September 9, 2011
.@gbedard1 Twitter isn’t a shortcut to popularity. It’s a means to build relationships.
randomdeanna
September 9, 2011
.@gbedard1 So start getting to know the ppl whose attention you want, and let them get to know you. *Then* pitch them shamelessly. :) /end
randomdeanna
September 9, 2011

 UPDATE: I got a little swipe about my ego being too big to click on links. Granted, my ego is ginormous (ask anyone who knows me intimately offline), but for once, it doesn’t have much to do with the situation at hand. I’m just explaining here how important the relationship mechanism is for sharing information– it’s called “social” media for a reason. Tee hee.

3 Responses to “How not to do outreach for your project or passion on Twitter”

  1. LizzieBelle says:

    How very nice of you to offer them advice. I usually just report them for spam. ;)

  2. Julia S. says:

    Yes. Yes. Thank you.

  3. John Bolyard says:

    Deanna – I often want to offer this advice (most often it’s people new to Twitter) but I just let it go. I think it might look a little “ego-ie” – but it’s really good advice.

    First give, then get – !!

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